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  • Writer's pictureJulie Williamson

There's no such thing as bad publicity...Discuss!

Actually, let me save you the time.


If the worst does happen, an experienced PR professional will help manage reputational risk and avoid any crisis scenario. Here are my top tips on the best way to deal with a potential issue:

1. Act fast.

2. Take ownership & immediately acknowledge any flaws/mistakes/actions.

3. Be open, honest & completely transparent - warts & all.

4. Use every channel possible to clarify (with complete consistency) your position.

5. End any statement on a positive.

For more information on how Lakes PR can advise on reputation management or crisis communications, call Julie on 078909 11722 or email

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