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  • Julie Williamson

Why we should all be booking hotels direct

As a public relations consultant working with hotels and B&B's in Cumbria, I was interested to read Juliet Kinsman's recent piece on whether 'Tripadvisor can really be trusted'.

So what as consumers can we do to slow the tidal wave of OTA domination? Book direct! Yes, by all means use Tripadvisor and other online sites to research your hotel stay but then go directly to the hotel's website to book or call them to book direct. You'll often find the best deals or the chance of an upgrade more likely if you do. Not to mention being smug in the knowledge that you are supporting David over Goliath.

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